Digital marketing audit

Digital or marketing audit

For many organisations it is a challenge to understand if their digital or marketing assets are fit for meeting organisational objectives and what good looks like for them. Top-of-funnel metrics like web users and traffic, social media reach and followers, clicks and views are often used but a holistic view is missing.

I can help you bridge that gap. I have developed a framework for a holistic evaluation of marketing/digital channels and forward planning.

  • Assess the performance of your marketing channels/ technology/ skills/ providers against your organisation’s objectives, relevant regulation such as GDPR, Green Claims Code, best practice and/or competitors. Including website, email marketing, SEM, SEO, social media, digital ads, content, user experience, customer experience, governance, data and insights.
  • Develop a roadmap plan and/or an operational plan for quick wins and long-term improvements for greater effectiveness and efficiency, ensuring alignment with relevant stakeholders.

Let’s discuss your situation and how I can leverage my experience in sustainability, strategic marketing, stakeholder engagement and targets hitting to help your team:

  • Achieve agreed objectives
  • Set your organisation up for scalable success
  • Boost your brand’s impact
  • Love what they do