For many organisations it is a challenge to understand if their digital or marketing assets are fit for meeting organisational objectives and what good looks like for them. Top-of-funnel metrics like web users and traffic, social media reach and followers, clicks and views are often used but a holistic view is missing.

I can help you bridge that gap. I have developed a framework for a holistic evaluation of marketing/digital channels and forward planning.

• Assess the performance of your marketing channels/ technology/ skills/ providers against your organisation’s objectives, relevant regulation such as GDPR, Green Claims Code, best practice and/or competitors. Including website, email marketing, SEM, SEO, social media, digital ads, content, user experience, customer experience, governance, data and insights.
• Develop a roadmap plan and/or an operational plan for quick wins and long-term improvements for greater effectiveness and efficiency, ensuring alignment with relevant stakeholders.